Our team

Fernando de Buen López

Fernando is a strategist, designer, and researcher with 13+ years of experience working on innovation strategy, from research to implementation. Through his past roles as Director of Innovation at Relish Works and manager at Doblin | Deloitte, he has specialized in helping companies build and execute their innovation portfolio, with a special focus on helping clients thrive in the future.

Fernando holds a Master's Degree in Design from IIT's Institute of Technology, an MBA from IIT's Stuart School of Business, and a BA in Mechanical and Electrical Engineering from Universidad Iberoamericana in Mexico City.

Learn more about Fernando.

Simona Paulauskaite

Simona is a seasoned GTM strategist with over a decade of experience in industries such as SaaS, fintech, cybersecurity, healthcare, education, and more. She specializes in building, streamlining, and scaling global sales operations through optimized processes, technology integration, and enhanced revenue operations. By leading high-performing demand generation, revenue operations and sales development teams, she’s enabled companies to scale efficiently, penetrate new markets, and achieve significant revenue impact.

Simona works with CROs to fill operational gaps, deliver strategic wins, and drive robust growth with tailored GTM strategies and rigorous process optimization.

Learn more about Simona

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